Fiber One Great Taste Giveaway You could win a trip for two to Mercedes-Benz Fashion Week in New York City in February 2012. You also can play the instant win game for a chance to win a $500 gift card for a designer handbag of your choice along with a box of delicious Fiber One® Bars or Brownies, or simply a box of delicious Fiber One® Bars or Brownies.

NO PURCHASE NECESSARY. MANY WILL ENTER AND PLAY, FEW WILL WIN. Sweepstakes ends 11/30/11. Promotion ends 3/31/12. To play and for Official Rules, visit www.FiberOne.com

FREE UPC: To participate without obtaining a UPC from one of the participating Fiber One products use this UPC: 1600011111